The world of sport

In 1920, sixty years after Edouard Heuer founded the brand in Switzerland, the Heuer appointed timekeeper of the Olympic Games in Antwerp. In 1985, the TAG group (Techniques d \ 'Avant-garde), the majority of the shares Heuer. In 1992, appointed by the International Federation of Autosport TAG Heuer as official timekeeper of the Formula 1 world championships. For 135 years, the sports world the domain of TAG Heuer.

Edouard Heuer in 1889 received the World Exhibition in Paris the first international award for his grave chrono collection - this is just the beginning of his success. The chronographs of the Swiss company making their debut at the Olympic Games in Antwerp, Paris, Amsterdam, Moscow and Lake Placid. The inventions and patents are on the go the Mareograph, the Micro timer close to 1 / 1000 of a second, the Micro Split.

From 1971 to 1979 TAG Heuer has been present in the world of Formula 1, where the firmofficial timekeeper to Ferrari. The merger with TAG, a remarkable watch line created: the \ "Sport and Elegance collection (S / el). In 1988, when the S / el is developed with a chronograph stopwatch for 1 / 10 seconds, Carl Lewis signed a contract with TAG Heuer. In 1990, the series 1500 and 4000 appear on the market. Pilot Chronograph is a multifunctional mechanism that is water resistant to 200 meters.

The watch is water resistant to 1,000 M a depth of 1000 meters. The GMT has an adjustable ring that is divided into 24 hours and half so big hand to watch at any time half the time zone can indicate. In 1995, TAG Heuer Finally a watch on the market that pays homage to the deceased champion Ayrton Senna. The proceeds of this action is a Brazilian carbonate foundation for hopeless children that the world champion just before his tragic accident has created. The world of sport